August 29, 2024 – Ottawa: Last week, the federal government introduced measures to reduce the appeal of, access to and use of Nicotine Replacement Therapies (NRTs) for recreational purposes by young people. These new measures will ban advertising, labelling and packaging that could appeal to youth.
“CDA supports the Government of Canada’s efforts to regulate and restrict the sale and advertising of NRTs, such as nicotine pouches to youth in Canada”, says Dr. Joel Antel, President of the Canadian Dental Association. “Flavours like citrus, cool mint and cherry can attract youth. Companies must ensure these harmful and addictive products don't appeal to children. NRTs should not target youth or be used recreationally, especially by those under 18 years of age.”
Flavoured nicotine pouches have gained attention in Canada recently, raising concerns about their appeal to youth because of their candy-like flavours. In March, the Government of Canada released a notice of intent to explore legislative and regulatory options for additional measures to protect youth from new and emerging risks related to nicotine replacement therapies. Then, in June, the federal government issued a recall for several flavoured nicotine pouches, which were popular products marketed as alternatives to smoking.
Although NRTs can serve as a viable substitute option for adults who are trying to quit smoking, it is important to acknowledge the harmful impact of nicotine consumption on the entire body, especially in younger populations. Nicotine, taken in any form, can be harmful for one's oral and overall health as it can deteriorate periodontal (gum) tissues and raise blood pressure, respiration and heart rate. Oral nicotine pouches pose significant oral health risks, especially for adolescents and young adults who make use of these products for recreational purposes.
“Preserving the oral health and overall health of children and teens across the country should be everyone’s top priority,” adds Dr. Antel. “CDA has long advocated for children’s oral health through our work with coalitions that advocate for the protection of children. We also advocate to restrict marketing of unhealthy foods to kids and have worked with groups that focus on smoking cessation and the consequences of using tobacco and nicotine products.”
CDA supports the government’s efforts to protect our youth and will continue backing initiatives that safeguard children’s health across Canada. Click here to learn more about the effects of tobacco on oral health.
About the Canadian Dental Association
Founded in 1902, the Canadian Dental Association (CDA) is an association that has no regulatory role. It is a federally incorporated not-for-profit organization whose corporate members are Canada’s provincial and territorial dental associations (PTDAs). CDA represents over 21,000 practising dentists nationwide and is a trusted brand and source of information for and about the dental profession on national and international issues.
Media Contact:
Jeff D’Andrea
Media Relations Specialist
Canadian Dental Association
613-523-7963
media@cda-adc.ca
