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9
Volume 2 Issue 2
|
CDA
at
W
ork
LOOK FOR
THE SEAL
CDA Seal Validates Oral Health Benefits
In a sea of ever-increasing choices in the aisles of your local drug store, consumers are
inundated with claims from manufacturers about the oral health benefits of their
products. How are consumers supposed to know which claims are genuine?
Patients often turn to their dentists for advice. But for dentists, staying up to
date on the validity of therapeutic claims for the many oral health products
in the marketplace is a tough task.
The CDA Seal Program helps dental professionals and
consumers make informed choices by independently
validating the oral health benefit claims of dental
products. Oral health benefits are defined as preventive,
therapeutic or cosmetic effects that are measurable
and meaningful (i.e., clinically significant) and can
be gained by using a specific product. For example,
if a manufacturer claims its product helps prevent
tooth decay, the CDA Seal on the product packaging
reassures consumers that the claim is legitimate.
Launched over 40 years ago as the Consumer
Product Recognition program, the program originally
recognized only toothpastes but has since expanded
to include over 100 dental products. A trusted symbol,
the CDA Seal remains a valuable public education
tool and a reliable resource for oral health care
providers.
Earning the CDA Seal is no easy feat. In order to
validate the oral health benefits of a product,
manufacturers supply CDA with proof that Health
Canada has approved the product for sale in
Canada and with documentation to back up claims
of the product’s effectiveness. Two independent
practising dentists then review the claims and
the CDA Seal is only awarded if both dentists are
satisfied with the results.
The next time a patient has a question about which dental
products to use, you and your dental team can simply tell them
to “
Look for the Seal
.”
For more information on the CDA Seal, go to
cda-adc.ca/seala
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Products with the
CDA Seal
have
validated oral health benefits.
For a healthier mouth, choose products with the CDA Seal.
LOOK FOR THE SEAL
Kindha seal insert_bilingual.indd 1
2015-02-09 9:06:29AM
Get the word out!
CDA has included a CDA Seal
poster (packaged with this issue
of
CDA Essentials
) to display
in your practice.
Getting the message out within
your office space can help your
patients make informed choices.
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