17
Volume2 Issue4
|
CDA
at
W
ork
PrinceEdward Island
InApril, theDentalAssociationof PrinceEdward Island introduced theFreeFirstVisitprogram, an
initiative thatpromotesgoodoral healthbyoffering freedental visits for childrenunder theageof 3.
Ontario
TheODA launcheda radioandonlineadvertisingcampaignwith themessage: “Makeyour
teethabigdeal—make time to seeyourdentist regularly.”
ODAalso rolledout apublicandmember awareness campaignon stress-relatedpain
and its relationshipwithoral health.
ODA’sComponent SocietiesalsocelebratedOralHealthMonthusinganODA-
developed resourceguide forplanning local activities, suchasmall andcommunity
centrebooths, freedental clinicsand in-officedental screenings, acolouringcontest,
Brush-A-Maniaevents to teachelementary school studentsaboutproperoral hygiene,
andapresentation for seniors living ina retirementhome.
Manitoba
TheManitobaDentalAssociationpartneredwith theNeverAloneFoundation for
the secondannualOral Cancer Screening, anevent thatbringsdentists fromacross
theprovince toWinnipeg'sbusiest shoppingmall tooffer cancer screenings for
thepublic. Theeventpromotedoral cancer screeningasapartof everydental
examinationandanothergood reason to seeyourdentist regularly.
Saskatchewan
TheCollegeofDental Surgeonof Saskatchewan raisedawarenessaboutoral
cancer throughvariousmediachannels, includingYouTubevideos, adson
public transit, and radio segments like “Ask theExperts.”
Alberta
TheAlbertaDental AssociationandCollege launchedboth televisionand radioads
that stress the importanceof regulardental exams tomaintainahealthymouth.
BritishColumbia
TheBritishColumbiaDental Association (BCDA’s)
YourDentalHealth (YDH)
multi-
mediacampaigneducates thepubliconmakingdental healthapriorityand the
valueof regulardental exams. The4-weekcampaigndelivereda seriesof ads
through traditional print andbroadcastmedia, inaddition toonlineand social
media.
TheYDHcampaign spokespersonalsoappearedonGlobal BC’s “AskanExpert”
discussingpreventionof earlychildhoodcaries.
The internal component to thecampaign includedanonlinemember
communicationsassessment tool andupdatedcommunicationsguide tohighlight
the importanceofdiscussing thecostof carewithpatients. BCDAalsoprovided
resourcematerials formembers forpresentationsat schoolsandcommunity
organizations.
TheBCDAhas conductedpre- andpost-campaignpublic researchandamember
survey to inform their fall 2015and spring2016campaigns.
CanadianDentalAssociation
CDAproduceda
noral healthpromotion for theApril 2015
editionof
Reader’sDigest
and
Sélection
magazines.
a
ODA's campaignmessage forNOHM,
"Makeyour teethaBIGDEAL."
(Above): CDApresenteda
4-page supplement in
Reader'sDigest
and
Sélection
magazine.
