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Volume 1 Issue 5
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CDA
at
W
ork
➦
Trust andValue Working Group -
a unique collaboration of provincial and national dental leaders that focuses on
developing communications strategies to promote the benefits of good oral health for all Canadians.
–
54%
of dentists (but only
39%
of patients) think
that insurance coverage is what influences the
frequency of patient visits.
Conclusion:
Dentists and
patients feel differently
about the role of insurance in
determining the frequency of
dental visits.
➦
Concerns and challenges
–
89%
of dentists say their patients are searching online before making treatment
decisions, raising concerns over misinformation and patient expectations.
–
69%
of dentists say their top challenge is the rising cost of maintaining a practice. Their
second biggest concern is the stress of being both a health care provider and a small
business owner. Interestingly, patients saw the dentist’s business role as a positive—
creating an incentive for good customer service in addition to quality health care.
a