For more than 50 years, the CDA Seal has been a benchmark of credibility, indicating that a product’s oral health benefit claims have undergone rigorous scientific evaluation and meet established standards. But today’s environment presents new challenges. The information patients receive from social media, influencers, and AI can be a confusing mix of accurate data and unfounded claims, blurring the lines between fact and fiction. The new CDA Seal resources acknowledge these realities and positions the CDA Seal not just as a symbol, but a tool that dentists and the dental team can integrate into conversations with patients. “The members of the Seal Committee act independently of CDA to verify if the products are truly efficacious in their oral health benefit claims by reviewing the science in an evidence-based unbiased approach,” says Dr. Michael Wiseman, chair of CDA’s Seal Committee. Quick Reference Guide for Dentists The package of CDA Seal resources are designed to be easily integrated into the dental office environment, supporting professional understanding and patient The CDA Seal: Reinforcing Trust in an Age of Doubt In today’s digital age, misinformation spreads faster than facts, and patients can be exposed to a deluge of oral health benefit claims that lack any evidence. To help combat this, the CDA Seal Program ensures that verified oral health benefit claims appear on an array of consumer products to help patients and providers cut through the clutter. A new collection of CDA Seal resources was created in April 2026, to respond to a rapidly shifting information ecosystem and is intended to help dentists provide clear guidance to patients and instill confidence in their professional recommendations. engagement. It includes a guide outlining the Seal validation process and product categories. This resource clarifies the assessment standards and explains the scientific basis of the Seal. Dentists can use this guide to confidently respond to patient questions, such as “What does this Seal actually mean?” or “How do you know this product works?” 12 | 2026 | Issue 3
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