Volume 9 • 2022 • Issue 1

IS TOOTH SENSITIVITY GETTING IN THEWAY OF YOUR PATIENTS LIVING THEIR LIVES? Your recommendation can move them from coping to living PM-CA-SENO-21-00100 Trademarks are owned by or licensed to the GSK group of companies. ©2021 GSK group of companies or its licensor. *With twice daily brushing. †Also prevents cavities. ‡Dentin hypersensitivity relief related to dental whitening treatment experienced by brushing two weeks prior and throughout an in-home professional whitening treatment; based on a study comparing potassium nitrate and sodium fluoride (SENSODYNE Fresh Mint) vs. a standard fluoride toothpaste (Crest Regular). During the 14-day whitening treatment period, the potassium nitrate dentifrice patients experienced significantly more sensitivity-free days (average = 10.1 days) compared to the standard fluoride dentifrice group (average = 8.6). Based on a VAS measure. Applies to all KNO 3 SENSODYNE variants. §Helps relieve tooth sensitivity. References: 1 . GSK data on file. Study number 204930. 2017. 2. GSK data on file. Ipsos Canada. Understanding toothpaste usage and attitudes. 2021. 3. Addy M. Int Dent J. 2002;52:367-375. 4. GSK data on file. Ipsos UU. Dental Professionals Qual Research. 2019. 5. Mason S, et al. BMC Oral Health. 2019;19(1):226. 6. Medjedovic E, et a l. Mater Sociomed. 2015;27(6):395-398. 7. Markowitz K. J Clin Dent. 2009;20(5):145-151. 8. Haywood VB, et al. J Clin Dent. 2005;16(1):17-22. 9. GSK data on file. Statistical report for MLEMEX. 2016. 10. GSK data on file. Study number 208166. 11. Parkinson CR, et al. Am J Dent. 2015;28(4):190-196. 12. GSKCH data on file. Clinical summary for Study [1] 205697; Study [2] 205710; Study [3] 207211. 2017. 13. Parkinson C, et al. Am J Dent. 2018;31(1):17-23. Provides fast relief from sensitivity from the first brush and long-lasting sensitivity protection 11,12* SENSODYNE Rapid Relief Relieves sensitivity and reverses gingivitis 11,13 SENSODYNE Sensitivity & Gum Helps protect children’s teeth against acid wear and cavities, and strengthen tooth enamel 6 PRONAMEL for Children Many people with dentin hypersensitivity have already learned to cope – even those who seem less bothered with the condition may have changed their lifestyle to manage it. 1 Recommend twice-daily brushing with the right SENSODYNE or PRONAMEL for every patient Dentin hypersensitivity can alter the way patients act on a daily basis. 1,5 Guiding your patients to address dentin hypersensitivity properly can help them to get the most out of life. 60% of Canadians suŒer from sensitivity 2 50% of sensitivity su°erers may not mention it to you 3,4 They avoid They adapt They compromise They tolerate 60% 50% Provides 24/7 sensitivity relief * and helps relieve sensitivity pain associated with professional whitening 7,8†‡ SENSODYNE Fresh Mint Helps repair exposed sensitive areas of teeth by formation of hydroxyapatite-like layer over exposed dentin 9 * † SENSODYNE Repair & Protect Actively repairs acid-weakened enamel and helps protect against future dietary acid challenges 10§ PRONAMEL Intensive Enamel Repair HEALTHY TEETH DENTIN HYPERSENSITIVITY GUM PROBLEMS