Volume 6 • 2019 • Issue 8

10 | 2019 | Issue 8 CDA at W ork The CDA Seal Program, which began in 1972 as the Seal of Recognition program, independently validates oral health benefit claims made by product manufacturers. Almost 90 oral health products currently available to the public have successfully completed the CDA Seal review process and display the Seal on their packaging. INSIDETHE CDASEAL PROGRAM Two long-time committee members reveal what’s involved in determining which products earn the CDA Seal. “Themarketplace can be a confusing place for consumers,” says Dr. Douglas Brothwell, dean of the College of Dentistry at theUniversity of Saskatchewan. “Not every product does what it says it will do.We start with that question: ‘Does it work?’” Dr. Douglas Brothwell Dr.Michael Wiseman