CDA Essentials 2018 • Volume 6 • Issue 1

Introducing Next Generation Colgate Total* Petri dish treated with saliva + water , left out overnight † † Bacteria growth after overnight incubation in an in vitro study. Petri dish treated with New Colgate Total * formula , left out overnight † Help patients achieve Whole Mouth Health ‡ New patented Dual-Zinc combined with arginine § formula Fights plaque-causing bacteria on 100% of mouth surfaces ¶1 for better patient outcomes:  Significant reductions in plaque 2 , gingivitis 2 , calculus 3 and malodour 4 ‡ Reduces bacteria on saliva, teeth, tongue, cheeks and gums; helps prevent plaque and gingivitis, protects enamel, relieves sensitivity. § Arginine is a stabilizing non-active excipient that enhances the flavour of the toothpaste formula. ¶ Statistically significant greater reduction of cultivable bacteria on teeth, tongue, cheeks, and gums with Colgate Total* vs. non-antibacterial fluoride toothpaste at 4 weeks, 12 hours after brushing. References: 1. Prasad K. J Clin Dent , accepted for publication 2018. 2. Garcia-Godoy F, et al. J Clin Dent , accepted for publication 2018. 3. Seriwatanachai & Mateo, September 2016, internal report. 4. Hu D, et al. J Clin Dent , accepted for publication 2018. Now with sensitivity relief across all variants.