CDA Essentials 2018 • Volume 6 • Issue 1

10 | 2019 | Issue 1 CDA at W ork Value 80% agree CDA Essentials is “a source of credible information.” • 75% of respondents had read at least 2, 3 or 4 out of the last 4 editions of CDA Essentials; and 75% had read “all, most or about half” of the latest edition of the magazine. • Most dentists spend between 16 and 45 minutes reading each edition of the magazine. 70% prefer to read the print version of CDA Essentials . Many mentioned that a print magazine is more convenient than logging on to a computer, has content that is easy to share, and serves as a visual reminder to catch up on one’s reading. “I like being able to share the new information with my team right there and then. It’s easy to leave the magazine open on a specific article for everyone to read through and then have a team discussion.” “I prefer to carry my reading with me and I can highlight articles. When it’s online, I don’t take the time to access it. There are too many other digital interests competing for my attention.” “It is hard to ignore the magazine when it’s sitting on your desk!” We recently asked for your thoughts and feedback on CDA Essentials and CDA΄s other knowledge products—and what you expect from these communication platforms in the future. More than 240 of you answered our call. Here’s a glance at what you had to say. Snapshot of results of the CDA Essentials Reader Survey snapshot Topics of Interest When asked what content they would like to see more of in future editions of CDA Essentials , dentists ranked “clinical content” (75%), “learning from your mistakes” (69%), “continuing education courses”(50%) and “practice management topics” (50%) as highest. CDA READER SURVEY 30% prefer to read CDA Essentials online. Many mentioned that they prefer the online version on a computer or tablet/smartphone for environmental reasons and because they can access it wherever they are. “It is much easier to access, research, and travel with.” “I also like being able to search for specific articles or topics.” “Easy to access online when you have your mobile and a free moment.” “The links direct you immediately to connected websites.” Reading Habits Clinical Content Learning From Your Mistakes Continuing Education Courses Practice Management Topics