CDA Essentials 2018 • Volume 5 • Issue 2

43 Issue 2 | 2018 | S upporting Y our P ractice Our green swoosh has evolved into blue bars that signify your growth with us. Our traditional bright green colour has transformed to a vibrant, confident jewel-toned blue. Our new tagline makes it explicitly clear what we provide for you. Our new font is clean, modern and inviting. We’re not like other firms. We’re not driven by profit and our advisors don’t work on a commission. We have one focus – helping you achieve your life and work goals. And because we’re governed by the CDA and provincial and territorial dental associations, you can be sure we act in your best interests. Beyond our new logo, we will soon be unveiling a completely new public website, which will make your experience more user-friendly, insightful, modern and relevant. It’s all part of our ongoing initiative to adopt a fresh approach to the many ways we communicate with you. Enjoy! Color: Pantone 307 effect 100% 50% Our new brand and logo signal our evolution. These changes reflect our focus on—and commitment to—the dental community and reinforces what CDSPI is about,” explains Ed Dermit , President of CDSPI. “ We are pleased to unveil the new CDSPI logo and look. Our goal in designing the brand was to better align with our values and those of our customers. We conducted multiple surveys and interviews, and engaged the CDSPI Advisory Panel to help develop a modern, confident and approachable brand. Here is the outcome: