CDA Essentials 2018 • Volume 5 • Issue 2

42 | 2018 | Issue 2 S upporting Y our P ractice The Canadian dental community has evolved. And so have we. For nearly six decades it has been our privilege to build trust with the Canadian dental community. During this time, our brand has stayed more or less the same, but in the past ten years, we’ve undergone a lot of change. We have: • Expanded our investment advisor presence across more cities in Canada—Winnipeg, Ottawa and Halifax—to better serve you • Added new insurance solutions such as DisabilityGuard™ Insurance and the Professional Legal Expenses Plan • Seen unprecedented uptake in programs such as the Members’ Assistance Program (MAP). We aren’t the only ones to experience change. You’ve changed too, and so has the dental landscape: baby-boomers are retiring, more women and internationally-trained dentists are entering the profession, new business models continue to emerge, and expectations of the younger generation are pushing traditional boundaries and changing the way we communicate. With all this in mind, we felt it was time to re-tell our story and modernize the CDSPI brand. One of the main ways we have evolved over the years, is in our increasing focus on advice,” says Sue Armstrong , CEO of CDSPI. “It’s become the cornerstone of our existence, from financial planning, to risk management, to the many ways we provide practice management information to the dental community—from dental school through retirement.” “ Meet the new CDSPI!