CDA Essentials 2018 • Volume 5 • Issue 1

MYTH At-home sonic powerbrushes can achieve the results of professional in-office ultrasonic scaling devices *Merriam-Webster online dictionary. Available at: https://www.merriam-webster.com/dictionary/sonic References: 1. Data on file at P&G Canada. 2. Ccahuana-Vasquez RA. An Eight-Week Clinical Evaluation of an Oscillating-Rotating Power Toothbrush with a Brush Head Utilizing Angled Bristles Compared with a Sonic Toothbrush in the Reduction of Gingivitis and Plaque. J Clin Dent 2015;26:80–85. 3. Klukowska M, Grender J M, Conde E et al . A six-week clinical evaluation of the plaque and gingivitis efficacy of an oscillating-rotating power toothbrush with a novel brush head utilizing angled CrissCross bristles versus a sonic toothbrush. J Clin Dent 2014;25(2):6-12. 4 . Oral Health. Product Spotlight. Oral-B Power Toothbrushes to Receive ADA Seal of Acceptance. Cited: January 2018. Available at: https://www.oralhealthgroup.com/products/oral-b-power-toothbrushes-receive-ada-seal-acceptance/ © 2017 P&G ORAL-22366 • ALL powerbrushes can be considered SONIC but SONIC does not equal ULTRASONIC • NO at-home powerbrushes can achieve professional scaling results 33 PERCENT 36 PERCENT 28 PERCENT I I W M P R I B S R I A P R ORAL-B® GENIUS™ vs. Sonicare Facts In a head-to-head comparison, Oral-B® GENIUS™ CrossAction is superior vs. Sonicare DiamondClean ( p <0.001) 2,3 MYTH Sonic powerbrushes create fluid movement to clean “beyond the bristles” for superior removal of plaque biofilm ALL powerbrushes require bristle contact to effectively clean teeth High frequency movements of both oscillating-rotating and side-to-side powerbrush mechanisms create a dynamic fluid force resulting in a unique brushing experience SONIC SCALE How “sonic” are leading powerbrushes? 1 REALITY REALITY SONIC: Having a frequency within the audibility range of the human ear* DEBUNKING POWERBRUSH MYTHS Sonicare DiamondClean 260 Hz Oral-B® GENIUS™ 458 Hz Oral-B Oscillating-Rotating-Pulsating Power Toothbrush accepted by the ADA. 4 At-home cleaning devices: Powerbrushes: – Oral-B GENIUS – Sonicare DiamondClean Professional in-office cleaning devices: Ultrasonic Scalers: – Cavitron – Cavimed ULTRA SONIC Oral-B® Pro CrossAction Oscillating/Rotating Pulsating Action Sonicare DiamondClean Side-to-side Action AUDIBLE SONIC 20 KHz 15 Hz 10 GHz