CDA Essentials 2017 • Volume 4 • Issue 6

™ PATENTED STANNOUS FLUORIDE FORMULA NEW, IMPROVED FORMULA!* © 2017 P&G ORAL-22045 *smoother formula vs. Crest® Pro-Health™ Advanced toothpastes • Smooth * , Great Taste • Gentle & Bead-Free • No Sloughing vs. ordinary toothpaste • Non-Staining Formula PATENTED PROTECTION AGAINST DIETARY ACID EROSION Banana Avocado Water Lemon Juice Cola Energy Drink Orange Juice Beer Salad Dressing Wine pH Acid Scale ENAMEL DANGER ZONE ENAMEL SAFE ZONE ENAMEL BEGINS TO SOFTEN AT pH 4.0. CREST ® PRO-HEALTH™ WITH STANNOUS FLUORIDE PROVIDES SIGNIFICANTLY GREATER PROTECTION FROM CALCIUM LOSS DUE TO ENAMEL EROSION CAUSED BY DIETARY ACIDS VS. SODIUM FLUORIDE IN LOWER pH.