CDA Essentials 2016 • Volume 3 • Issue 8

PATIENTS CAN CUSTOMIZE WITH SMARTRING COLOUR OPTIONS ORAL-B® – 25 YEARS OF GROUND-BREAKING INNOVATION 2,3,4 • 1991 – Oral-B® launches ground-breaking oscillating-rotating brush head technology and changes the course of effective brushing • 2005 – Oral-B® introduces the Triumph™ ProfessionalCare 9000 power toothbrush with an in-handle computing device and microchip in each brush head • 2014 – Oral-B® introduces the world’s first Bluetooth® connected electric toothbrush • 2014 – Cochrane Review confirms oscillating-rotating technology superiority* MOST STUDIED POWERBRUSH IN HISTORY 2 • Since its introduction to the market in 1991, the Oral-B® power toothbrush has been the most independently researched and tested oral hygiene device ever produced • More than 250 studies have been conducted to assess the efficacy of Oral-B® oscillating-rotating toothbrushes • More than 150 clinical trials demonstrated the Oral-B® powerbrush to be effective in both plaque removal and improving gingival health • Clinical trials assessing safety as an endpoint are even more numerous - 100 trials involving 5,600 subjects represents 44,743 patient-weeks of use 2 UNIQUE ROUND CROSS- ACTION BRUSH HEAD 2 • Unlike a rectangular head, the round prophy-inspired ORAL-B® brush head cups each tooth for better bristle contact • Cupping ensures no tooth is left behind • Inspired by dental professionals, developed by designers at Braun Oral-B® GENIUS™ CrossAction Cleans Better than Sonicare DiamondClean 2 † 360° SMARTRING VISUAL ALERT SYSTEM 2 • Flashes when excessive brushing pressure is being used, • Confirms that the Bluetooth has paired with a device and; • Prompts when it's time to move to a new brushing zone THE ORAL-B® GENIUS TM OFFERS INNOVATIVE POSITION DETECTION TO SEE WHAT NO OTHER BRUSH SEES 2 • The Oral-B® GENIUS TM is the first powerbrush to feature Position Detection technology; an intelligent monitoring system that pairs a motion sensor from the brush with Smartphone camera recognition to accurately track which areas have been brushed • Patients receive instant feedback via the Oral-B® App to provide guidance on pressure applied and brushing duration to improve every session • Inspired by dentists and hygienists, the Oral-B® GENIUS TM communicates correct brushing duration, helps avoid over-aggressive tendencies and maps brush placement so patients brush evenly and equally *vs a manual toothbrush References: 1. Harnacke D et al. J Periodontol 2015:86(1):101-107. Available at: DOI 10.1902/jop.2014.140152 2. Data on file at P&G Canada. 3. Power Tech Manual. The history of power Brush evolution; 2011. P&G Oral. Available at: http://www.dentalcare.com/media/en-US/research_db/pdf/power/20151216_PowerTechManual_R1.pdf 4. Yaacob M, et al . Powered versus manual toothbrushing for oral health. Cochrane Database of Systematic Reviews 2014, Issue 6. Art. No.: CD002281. DOI: 10.1002/14651858.CD002281.pub3 © P&G 2016 ORAL-20591 Independent research indicates that brushing all zones evenly is more important than brushing longer. This study is the first to provide empirical data indicating evenness of distribution of brushing time [brushing all zones] to be a more important predictor for oral cleanliness than total brushing time. 1 – Journal of Periodontology 2015 RECOMMEND ORAL-B ® GENIUS TM TO YOUR PATIENTS SO THEY NEVER MISS A ZONE NO ZONES MISSED – A BREAKTHROUGH IN BETTER BRUSHING – T h i s a r t i c l e i s s p o n s o r e d c o n t e n t f r o m P & G . 360° SMARTRING AND POSITION DETECTION – INTELLIGENT NEW FEATURES †Based on multi-week clinical studies Sonicare is a registered trademark of Koninklijke Philips N.V. Sonicare DiamondClean Side-to-Side Action Oral-B® CrossAction Oscillating/Rotating Pulsating Action